Sunday, January 18, 2015

The Most Powerful Social Issue Ads That’ll Make You Stop And Think

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.
Just like with commercial advertisements, having just the facts is not enough. 

They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” We definitely agree, which is why we wanted to share this list of social cause advertisements with you!

Torture Victims Are People Just Like You And Me

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Stop The Violence: Don’t Drink And Drive

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Premature Ending: “If you smoke, statistically your story will end 15% before it should.

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World Wide Fund For Nature: Frightening vs. More Frightening


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Your Skin Color Shouldn’t Dictate Your Future

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Deforestation Continues With The Turn Of A Page

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Elm Grove Police Department: Slower Is Better

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Save Paper – Save The Planet

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Air Pollution Kills 60.000 People A Year

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Liking Isn’t Helping. Be A Volunteer. Change A Life

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Bird Conservation: If You Don’t Pick It Up They Will

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What We See When You Smoke

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Animal Anti-Cruelty League: That’s Not A Football

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Don’t Talk While Driving

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Child Soldiers: It’s Not Happening Here, But It’s Happening Now

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Censorship Tells The Wrong Story

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Distracted Driving: Think Of Both Sides

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Every 60 Seconds a Species Dies Out. Each Minute Counts

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Innocence In Danger: Where’s The Pedophile?

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Sexual Predators Can Hide In Your Child’s Smartphone

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Smoking Causes Premature Aging

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You’re Not A Sketch. Say No To Anorexia

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Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

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Global Action In The Interest of Animals: Plastic Bags Kill

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What Goes Around Comes Around. Keep The Sea Clean

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Tailgating Isn’t Worth It. Give Trucks Room

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Sea Shepherd Conservation Society: When You See A Tuna, Think Panda

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Sleepiness Is Stronger Than You. Don’t Drive Sleepy

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See how easy feeding the hungry can be?

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Causing Cancer By Yourself

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Deforestation And The Air We Breathe: Before It’s Too Late

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For The Homeless, Every Day Is A Struggle

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The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking

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One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?

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Breast Cancer Awareness Bra

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What Goes Around Comes Around: Stop The Iraq War

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UN Women: Auto-Complete Shows Perceptions Of Women

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Don’t Buy Exotic Animal Souvenirs

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Animal Abuse And Shelters: Same Pet, Different Owner

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Buckle up. Stay alive

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