Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.
Just like with commercial advertisements, having just the facts is not enough.
They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” We definitely agree, which is why we wanted to share this list of social cause advertisements with you!
Torture Victims Are People Just Like You And Me
Stop The Violence: Don’t Drink And Drive
Premature Ending: “If you smoke, statistically your story will end 15% before it should.
World Wide Fund For Nature: Frightening vs. More Frightening
Your Skin Color Shouldn’t Dictate Your Future
Deforestation Continues With The Turn Of A Page
Elm Grove Police Department: Slower Is Better
Save Paper – Save The Planet
Air Pollution Kills 60.000 People A Year
Liking Isn’t Helping. Be A Volunteer. Change A Life
Bird Conservation: If You Don’t Pick It Up They Will
What We See When You Smoke
Animal Anti-Cruelty League: That’s Not A Football
Don’t Talk While Driving
Child Soldiers: It’s Not Happening Here, But It’s Happening Now
Censorship Tells The Wrong Story
Distracted Driving: Think Of Both Sides
Every 60 Seconds a Species Dies Out. Each Minute Counts
Innocence In Danger: Where’s The Pedophile?
Sexual Predators Can Hide In Your Child’s Smartphone
Smoking Causes Premature Aging
You’re Not A Sketch. Say No To Anorexia
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
Global Action In The Interest of Animals: Plastic Bags Kill
What Goes Around Comes Around. Keep The Sea Clean
Tailgating Isn’t Worth It. Give Trucks Room
Sea Shepherd Conservation Society: When You See A Tuna, Think Panda
Sleepiness Is Stronger Than You. Don’t Drive Sleepy
See how easy feeding the hungry can be?
Causing Cancer By Yourself
Deforestation And The Air We Breathe: Before It’s Too Late
For The Homeless, Every Day Is A Struggle
The Prevention Beer Mug: Please Don’t Lose Control Over Your Drinking
One Child Is Holding Something That’s Been Banned In America To Protect Them. Guess Which One?
Breast Cancer Awareness Bra
What Goes Around Comes Around: Stop The Iraq War
UN Women: Auto-Complete Shows Perceptions Of Women
Don’t Buy Exotic Animal Souvenirs
Animal Abuse And Shelters: Same Pet, Different Owner
Buckle up. Stay alive
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